JAELYCKA
MARTINEZ
WORKS
TYPE
YEAR
AURI: PERSONALITIES IN FLUX
THESIS
2026
UNBOUND
PRINT
2025
BREEDBATE
MIXED-MEDIA
2025
LISTEN.
POSTER
2024
THE EDIT COLLECTION
POSTER-ZINE
2024
MICROPUB 3
POSTER
2024
ZERO
POSTER
2021
MOVING POETRY
POSTER
2023
IS THIS GOJO?
PROJECTION MAPPING
2024
FOCUS
TITLE SEQUENCE
2025
Jaelycka Licuanan Martinez (pronounced "jay-LIE-ka") is a Filipino-Canadian graphic designer based in Toronto. Her creative journey began at age 12 with video editing, where she developed an early interest in storytelling through motion. This led her to explore other ways of making, eventually guiding her into the world of graphic design.
Jaelycka enjoys anything interactive, poetic, and a little strange. In her free time, she creates experimental motion work and participates in multi-editor projects. With a focus on experimentation and continuous refinement, she approaches each project as an opportunity to learn, communicate, and reflect.
Contact: jaelyckamartinez@gmail.com
© 2025 ALL RIGHTS RESERVED LAST UPDATED 01-05-2026
+ AURI: PERSONALITIES IN FLUX
TYPE: THESIS
2026
AURI: PROJECTION (NO HAND DETECTED)AURI: DESIGN RATIONALEAURI: RESEARCH PROCESS BOOKAURI: RESEARCH PROCESS BOOKUSER MANUAL
This year-long project investigates how well-known personality frameworks, such as the Myers-Briggs Type Indicator (MBTI) and the Big Five, are understood and utilized in contemporary society, particularly among Gen Z, and how these interpretations are shared and communicated among individuals. Auri (pronounced “Oh-Ree”) is an interactive design artifact that presents personalities in flux using the Enneagram framework. Her aim is to encourage users to speak meaningfully about the key differences and features of their personalities, while recognizing that identity is layered and constantly changing. To discuss both the flattering and less flattering traits is to foster deeper understanding and compassion for the self and others, encouraging growth beyond fixed personality traits. Paired with a user manual, Auri encourages a more intuitive, informative, and engaging approach to learning about personality, while simultaneously promoting connection and growth among its users.