JAELYCKA
MARTINEZ

Jaelycka Licuanan Martinez (pronounced "jay-LIE-ka") is a Filipino-Canadian graphic designer based in Toronto. Her creative journey began at age 12 with video editing, where she developed an early interest in storytelling through motion. This led her to explore other ways of making, eventually guiding her into the world of graphic design.

Jaelycka enjoys anything interactive, poetic, and a little strange. In her free time, she creates experimental motion work and participates in multi-editor projects. With a focus on experimentation and continuous refinement, she approaches each project as an opportunity to learn, communicate, and reflect.
Email: jaelyckamartinez@gmail.com
Instagram: @jaelycka

© 2025 ALL RIGHTS RESERVED LAST UPDATED 09-05-2026

+ AURI: PERSONALITIES IN FLUX

TYPE: THESIS

2026

AURI: UPDATED OVERVIEW

AURI: INITIAL OVERVIEW

USER MANUAL COVER

USER MANUAL SPREAD

RESEARCH PROCESS BOOK COVER

RESEARCH PROCESS BOOK SPREAD

Personality frameworks like the Myers-Briggs Type Indicator, the Big Five, and the Enneagram system have become tools for understanding ourselves and others, yet the way we interpret them often flattens the complexity, layers, and transformational potential that they were designed to offer. Auri (pronounced “Oh-Ree”) is an interactive design artifact meant to present personalities in flux using the Enneagram framework. The aim is to encourage users to use personality frameworks as tools to speak meaningfully about the key differences and features of their personalities, while recognizing that personality is layered and constantly changing. To discuss both the flattering and less flattering traits is to foster deeper understanding and compassion for the self and others, encouraging growth beyond fixed personality traits. This project does not assign personality types; it presents the personality framework in its entirety, turning the solo experience of one-result personality tests into collaborative conversation and finding parts of yourself within the whole.

JAELYCKA MARTINEZ

JAELYCKA
MARTINEZ